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Edward Fernandez didn’t just switch careers — he shifted assignments. After a sold-out stage play and a six-figure loss at the Fox Theatre, he could’ve bowed out. Instead, he pivoted into ownership, bought a struggling motel, and transformed it into 1st Place Hotel — an affordable housing model answering Atlanta’s rising rents, gentrification, and homelessness. This feature walks through the mindset, the money, and the mission behind turning entertainment success into community wealth.

Phone Number: 770-981-5670 | Email: info@1stplacemgmt.com

Behind the Scenes Team

💼 Gabe Sheffield, Director of Photography - https://www.instagram.com/gabesheffield_/

💼 Jahvari Jefferson, Content Producer - https://www.instagram.com/j2squishy/

💼 Atlanta MUA - https://www.instagram.com/locked_in_luxe/

November 2025: Edward Fernandez, From Producer to Hotel Owner

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